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When selling items through an eBay niche store, knowing what your visitors buy can be a valuable tool in optimizing your sales pages. Particularly if you are marketing different items or brands. Advertising home bar supplies and half the sales are cocktail shakers? Well, you might want to make those cocktail shakers a little more prominent as well as consider working on SEO for that item.

A couple sites have recently offered up tools to help analyze your reports from the eBay Partner Network. The best one I have come across is Tropical Web Works ePN Tracker. A sweet little PHP script you can easily upload to your server and run it from there. It's easy, fast and free with no exceptional tech skills necessary . Also it is private since it is on your own network and that is often very important to people.

Once loaded on your system, just go to the page it is located and upload your text reports that you can get from your eBay->Reports->
Transaction Download. You can see your sales click time, event date, post date, sale price, eBay revenue, and campaign name as well as item info and thumbnail image. Everything you need to examine and optimize sales from your niche store. Go check it out, you can demo it directly on their site and see if it is something you can use. I bet it is.